Karaca Group: marketplace operations in 13 countries on one platform

Customer: Karaca Group

Karaca Group is one of Türkiye's long-established home and kitchenware brands. Today the group sells in Türkiye and international markets through seven brands serving different customer segments.

The brands whose marketplace operations are managed on HaROS: Karaca, Karaca Home, Homend, Emsan, Kaşmir, Pera Bulvarı and Glame. Each brand works with its own product catalog, pricing and campaign calendar; selling simultaneously on 20+ marketplaces in 13 countries turns the operation into a high-volume, multi-layered structure.

The challenge: two tools, a split operation

Before HaROS, Karaca Group managed its marketplace integrations and operations on two separate tools. As the number of brands, countries and marketplaces grew, this setup became a ceiling for the operation.

• Fragmented visibility: Order, stock and product data lived in two different systems; the whole operation could not be seen on one screen.
• Double workload: Product, price and stock updates had to be managed separately in both systems.
• Scaling limit: Adding a new marketplace or country required separate integration and setup work in two systems.
• Consistency risk: Data differences between the systems could lead to stock and price mismatches on marketplaces.

The group's goal was clear: bring every brand's entire marketplace operation onto one platform, in one data layer.

The solution: all marketplaces on one platform

Karaca Group retired the two separate tools and moved its marketplace integrations and operations to HaROS. Today all processes of its seven brands on Türkiye and global marketplaces are managed on one platform.

• Central integration: 20+ marketplaces in 13 countries are connected to a single integration layer through HaROS.
• Brand-level management: Each brand's catalog, price and stock are managed under its own rules, but on the same platform.
• One order flow: Orders from all marketplaces are collected on one screen and processed in the same flow.
• One data layer: Stock, price and product information is distributed from a single source to all channels; the need to synchronize between systems is gone.
• Scalable structure: A new marketplace or country is brought live by adding it to the existing infrastructure.

Before and after

In the previous setup, brand data reached marketplaces through two separate tools; today every flow passes through the single data layer on HaROS.

Results

Today Karaca Group manages the marketplace operations of its 7 brands across 20+ marketplaces in 13 countries from one platform. A setup that ran on two separate tools has become a central operation with a single data layer.

• One platform instead of two separate tools
• A shared operations hub for 7 brands and sub-brands
• Central integration management across 13 countries and 20+ marketplaces

Gains to be backed with figures (draft — not published until filled with Karaca and HaROS data)

Customer perspective

“We now manage the marketplace operations of our seven brands in 13 countries from a single platform. The effort we spent working with two separate tools can now go into growth. HaROS is our biggest supporter as we open up to new markets.” — [Full name], [Title], Karaca Group

The quote is a placeholder. Before publication, a real statement must be obtained from Karaca or this text must be approved by them.

Karaca Group's experience shows that a multi-brand, multi-country marketplace operation can be run on one platform with a single data layer. HaROS lets brands manage growth, not operational complexity, as they open up to new markets.